| “BC Hot House Foods recently contracted with Novelle Consulting to review the current state of the Mexican hot house vegetable industry and determine what viable options existed for product sourcing. Novelle not only delivered a concise overview of the industry, but also a comprehensive development plan and budget, as well as arranging introductions with potential partners. This work was accomplished on time and within the budget established for the project. Based on the outstanding work and direction provided by Novelle, product sourced from Mexico now represents 15% of BC Hot House’s business.”
— David R. Smith, President/CEO
BC Hot House, Canada
“One of Novelle’s founders introduced our company to a major grower/packer of fresh vegetables in California and followed up to ensure that we developed a successful import program of broccoli which should keep expanding in the future. Another founder has found a source of greenhouse melons in Mexico for us; we expect the melon imports to rise sharply next season.”
— Ichiro Tomioka, President
Tokyo Maruka Trading Co. Ltd., Japan
“We have utilized the consulting services of two of Novelle’s founders to help expand our fresh vegetable sales to Asia and to assist us in sourcing product from Latin America. A significant contribution of one of the founders was to introduce us to a second Japanese importer who sharply increased our sales in Japan during the last two years.
— Robert Antle, Co-Chairman
Tanimura & Antle, Inc., United States
“The founders of Novelle bring to the domestic and international food business strong operational skills, excellent business acumen, an understanding of the structural changes facing the industry and that strategic view necessary to blend all facets of business into successful ventures.”
— Dana Thomas, President
Index Fresh, Inc., United States
“We have retained one of the founders of Novelle to facilitate Chiquita Frupac's entry into a new fresh produce business segment. His knowledge and contacts within the industry made possible a profitable expansion of our business.”
— Selby Gillis, Senior Vice President and General Manager
Chiquita Frupac, Inc., United States
“As the produce industry becomes increasingly global, strategic thinking is a must. Companies today need experts who understand global markets in order to compete effectively.”
— Thomas Stenzel, President and CEO
United Fresh Fruit & Vegetable Association, United States
“The Novelle founders have been instrumental in developing the U.S. market for Chilean products. They have developed and implemented strategies that resulted in a major increase in profitability for our growers. Their close working relationship with our staff and growers facilitated our expansion.”
— Pablo Ramirez, Principal
Frumerc, Chile
“For the past 45 years in the produce business, my business travel has taken me all over the world. During this time, I have worked with or been associated with all of the founders of Novelle Consulting. They have successful experience internationally and can help you build a more profitable company.”
— Bruce Paschal, President
Duda Sales & Marketing Company, United States
“Having worked and traveled extensively in the produce industry for the past 40 years, I have been keenly aware of the continual need for professional consulting specific to our industry. The team that makes up Novelle provides this with a depth of knowledge just not available anywhere else.”
— Ralph Pinkerton, Marketing Director
Brooks Tropicals, Inc., United States
“Novelle greatly help LGS Specialty Sales expand its product sourcing from Mexico and Chile. We were introduced to major grower/packers and Novelle assisted in the overall relationship, operations and market planning. As a result, we are now marketing several items we did not have a few years ago. We continue to consult with Novelle on growth opportunities.”
— Luke G. Sears, Owner
LGS Specialty Sales Ltd., United States
“We needed to evaluate new direction for our company with very difficult commodities, prunes and raisins. The Novelle group has and still is assisting us in developing and implementing a strategic plan that has given us clarity as to what direction we have to take in order to service and prosper. The strategy that they developed has allowed us to take a leadership position in a very difficult industry.”
— Ian Crabtree, President
Premier Valley Foods (Del Monte Dried Fruits), United States
“We saw a business opportunity outside Moscow to open a produce distribution center. We were able to acquire the land and buildings but lacked the knowledge to make it a commercial venture. The Novelle group took us through the entire process, from empty buildings to a functioning distribution center with the first and only brand in Russia for fresh fruits and vegetables.”
— Ralph Hofstad, CEO - Minneapolis, USA
— Andrea Danelenko, President
Russian Farm Project, Moscow, Russia
“Novelle has assisted Rabobank for several years in the process of restructuring and then winding down the Yorkshire Companies in California, which the bank has held notes on. They have been professional, efficient, and prompt in all of our dealings with them during this continuing process.”
— Chris Kortlandt
Rabobank New York
“I want to thank you guys for the tremendous job that you have done here in Sonora. Frankly, after reading your resumes, I was expecting that you were going to do a professional job but you exceeded my expectations. You are not only a group of very talented individuals who know the produce business upside down, but more important of great human beings.
After meeting with Charlie and Danny in Hermosillo for the first time, it was very obvious to me that I was going to be in the company of men who were looking at this as more than just a job or just for the money. You could sense the desire to help develop a new area which means more jobs and better living conditions. I truly feel very fortunate for having spent these days working with such kind, great men who know of the responsibility that comes to those that are blessed with more talents.”
— Pablo Borquez Almada
Campo Pablo Borquez, S.A. De C.V.
President – Sonora Agriculture Advisory Board
Sonora, Mexico
“For Citricola del Yaqui, our growth was totally limited because of the uncertainty of the markets for our fruit. Now we can enjoy the commitment of our total future production of specialty citrus for the next twelve years. Thanks to the vision of the Government of Sonora, Mexico to retain Novelle Consulting, we all could carry out the best negotiations with DNE, the leading global citrus marketing company that we were most interested with. The happy ending in our negotiations was mostly because of Novelle's experience in the business world - they developed our business plan, the methodology, and the way our negotiations were conducted. They knew what they were doing and they know the people involved in the citrus industry. Thanks Novelle for your invaluable service.”
— Gustavo Luders, President
Citricola del Yaqui, S.A. de C.V., Sonora, Mexico
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See our partial list of clients