From FreshPlaza Novelle Adds Two New Senior Principals; Obregon and Winogrond April 6, 2006 – Novelle Consulting, LLC, a dynamically growing international player in agri-business consulting, based in Laguna Beach, California, extended a welcoming reception to Henry Winogrond and Francisco Obregon after they became principals of the professional organization. Founding principals Allen Vangelos, Danilo Lopez and Jan van Meerveld formally confirmed their affiliation during Novelle’s Annual Meeting that was held in Laguna Beach. Charlie Palmer, C. Lou Alexander, and Steven Davis, who are also Novelle’s consultants, participated in the event which took place in the company’s headquarters last week. Novelle Consulting started operations in 1998 by these veterans of the produce industry, who have more than 150 years of combined experience in the global agriculture business. Novelle provides services in the disciplines of production and post-harvest, crop diversification and product differentiation, sophisticated marketing strategies, global logistics and strategic planning to customers in both private and governmental sectors throughout the world. Henry R. Winogrond has thirty-five years experience in numerous perishable and packaged agricultural products and industries, including floriculture with positions in management, finance, distribution, operations, marketing, consulting, and software applications. Win has been the managing director of Dole’s banana/pineapple operations in Philippines and Thailand, also co-founded Dole’s 5,000 Acre banana plantation in Nicaragua. Other positions include president of Great Lakes Floral, president of Southern Rainbow and executive VP of World Commerce Online. Master of Business Administration, Stanford University and B.A. Philosophy and Languages with honors, University of Wisconsin. Read more about Henry Winogrond Read more about Francisco Obregon Read more articles at FreshPlaza				Other News Press Releases August 1, 2006 – Novelle Principal Awarded Presidential Volunteer Service Award December 20, 2005 – Sonora State, Mexico Completes Phase I of Development Plan April 26, 2005 – PMA Addresses Consumption, Industry Trends with Retailers, Growers in Mexico April 18, 2005 – Novelle Assists State of Sonora in Five Year Plan June 3, 2004 – BC Hot House Chairman Al Vangelos Elected Russian Farm Project’s Chairman of the Board Novelle In The Media April 10, 2006, The Produce News – Novelle Takes on Winogrond and Obregon as Two Senior Principals April 6, 2006, FreshPlaza – Novelle Adds Two New Senior Principals; Obregon and Winogrond July, 2005, Productores de Hortalizas – Agronegocios en Sonora (476KB PDF in Spanish) May 1, 2005, The Produce News – Symposium Shines Spotlight on Sonora Agriculture On The Move Novelle in Georgia Novelle in Indonesia Novelle in Egypt Novelle in Guatemala Novelle in Central America Novelle Consulting in Zambia Novelle Consulting in the Balkans Novelle’s Indonesian Assignment Novelle in Southern Africa Novelle in former Soviet Union Novelle and Work in Colombia Bananas in Bangladesh Vegetables in Moldova Packing Plant in Moldova Quality Control in Moldova White Papers Novelle Consulting and EUREPGAP Moscow Supermarket Industry The 5-Year Agricultural Business Development Plan for Sonora, Mexico Marketing of Horticultural Produce in Asia–From Sonora Symposium

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